Email Projects

After taking over email copywriting for Apparel events in 2025, I re-imagined the event registration email workflow to reduce copy and encourage action.

Building on the success of our 2022 World Cup events, we reached out to 2025 attendees and our member base to entice them to attend our events again.

Return registration was a key goal for the content team, so I wrote this email reminding past attendees why attending our in-person buying events is so important.

First-time buyer satisfaction was directly related to return visits, so we made sure new buyers had the information and personal connections they needed.