Your Guide to Clearer Messaging
I help brands create clear messaging and focused sales plans that reach the right customers through the right channels.
Marketing Services
Your brand has something to say, so let’s author its story and tell it to the right people..
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Website copywriting
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Social media content
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Email campaigns
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Brand consulting
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Public relations
Sales Consulting
Does your great product need a boost? I can walk you through the best retail strategies for your brand.
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Sales plan consulting
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Pitch deck creation
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Merchandising strategies
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In-store retail work
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Retailer representation
Your Sports & Social Growth Partner
I assist sports clubs and affinity groups with tasks beyond their bandwidth so you can focus on leading and growing.
You invest countless hours building your sports or social group, building community and creating experiences. I help you maximize your time, efforts and budget to expand what your organization can achieve.
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Fundraising & philanthropy events
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Member communications & engagement plans
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Social media management & consulting
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Branding & visual packaging
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Strategic planning & consulting
My Experience
Owner & Executive Director
BK Signal LLC / BK Soccer Ventures LLC | September 2025 - Present
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Advise manufacturers on marketing strategies, digital presence, and sales potential.
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Build end-to-end client relationships, leveraging industry knowledge and data to position products, pitch to retailers, and devise effective sales programs.
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Develop marketing content for social media, email, and public relations to communicate key messages and boost brand awareness.
President
American Outlaws: Atlanta Chapter | March 2021 - Present
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Own daily content strategy and management of chapter social media channels, growing engagement for one of the largest chapters nationally.
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Produce graphic design and copywriting content for national American Outlaws brand.
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Art-directed full chapter rebrand, delivering a new logo suite and voice to increase brand recognition locally and on digital platforms.
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Spearheaded committee for World Cup watch parties for more than 2,000 attendees.
Copywriter, Content
ANDMORE | November 2023 - August 2025
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Implemented a standardized email and website content writing template to streamline workflows, improving writing and design efficiency.
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Crafted compelling copy across email, web, print, and social channels for the gift, home, casual furnishings, and apparel segments, achieving strategic marketing goals.
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Leveraged public speaking skills to host live stage events during key buying events.
Marketing Copywriter
Superior Essex Communications | July 2021 - July 2023
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Developed brand messaging to position company as a leader in sustainable manufacturing.
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Planned biannual customer appreciation events for more than 200 corporate clients.
Managed social media accounts for two brands (Twitter, LinkedIn, and Facebook), increasing follower count and posting cadence. -
Maintained company website via WordPress platform, utilizing basic HTML.
Copywriting and Marketing Assistant
ShareMD | December 2020 - May 2021
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Formulated marketing funnel and content creation process for a burgeoning healthcare marketing tool.
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Composed condition-targeted advertisements, landing pages, and email campaigns.
Marketing Communications Specialist
Ivy League Kids | May 2020 - December 2020
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Largest independent before- and after-school care provider in the Chicago Metropolitan area.
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Created a marketing strategy for customer retention and new enrollment during COVID-19 pandemic.
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Communicated with parents through email important updates to programming during ever-changing pandemic landscape
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Actualized a plan that increased the Facebook page to 5,000 likes by EOY 2020.
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Managed education and support blogs on website to provide parents with pandemic-safe activities for kids.
Marketing Coordinator
Leadercast | January 2018 - March 2020
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Authored marketing copy to drive lead generation, live event ticket sales, subscriptions to streaming platform, and engagement with leadership development resources.
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Executed email marketing strategy to communicate with more than 170,000 subscribers.
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Curated speaker lineups, composed program abstracts, and hosted live and recorded webinars and podcasts.
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Started as a temporary copywriter, earned full-time employment, and was elevated to coordinator position, working as the only full-time marketing professional on staff for 12 months.
Digital Support Copywriter
YP Brands | May 2016 - September 2017
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Crafted content for direct mail, website, email, digital, and social ads for small- and medium-sized business clients.
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Led blog-writing projects, managing workflow, quality assurance, and client deliverables.
Retail Sales Associate
Koch & Associates Food Brokers | August 2015 - May 2016
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Managed the Indianola distribution region — a collection of independent retailers in Mississippi, Alabama, Tennessee, Arkansas, and Louisiana for this food broker with approximately $100 million in sales in the southeastern United States.
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Handled retail sales in a territory consisting of 200 Publix, Kroger, and Food Depot stores.
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Built client relationships and maintained several accounts for grocery broker and local grocery stores, representing brands including Post, Malt-O-Meal, Vigo, Dixie Lily, China Doll and Norpac.
Education
West Virginia University
Morgantown, WV
Master of Science, Journalism
August 2012 - December 2014
Graduate Marketing Assistant, Statler College of Engineering and Mineral Resources
Lenoir-Rhyne University
Hickory, NC
Bachelor of Arts, Communications
August 2008 - May 2012
President, Student Government Association — January 2011 - May 2012
Varsity Athlete — men's soccer, men's tennis, men's swimming